Khush's Design Portfolio

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“A Wieden+Kennedy office is one-third the network, one-third the people, and one-third the city.”

– Dan Wieden

To honour that final third, we commissioned nine artists: all London-based, all completely different — to reimagine the W+K London logo in their own visual language. From gold-leaf signage to Bengali street lettering, their work is a love letter to the communities, craft, and culture that make this city what it is.

Out of this came Next Stop: Hanbury Street — a four-part film series I directed, capturing the minds behind some of these designs. Framed like a moment at a bus stop — quiet, reflective, in transit — each video offers a glimpse into the artist’s story and what it means to create in London today.