INFO
When Winona Wee and André Mezzomo (senior creatives at W+K) told my creative partner and I about plugging in the concept of a “Passenger Princess” to Ford’s Mustang Mach-E (the only car in the UK with hands-free tech) through an exclusive merch drop, our minds lit up.
We jumped straight into shaping the first wave of merch ideas and put our internet-brains to work on talent, ultimately landing on the one and only Nella Rose.
Fashion influencers & the media started requesting for more kits… although this was meant to only be a UK campaign, W+K received kit requests from all around the world, and even LinkedIn thought-pieces about the work.
I shaped the final edit of Nella Rose’s review of the Passenger Princess Kit — along with several other influencer pieces — ensuring the every cut felt captivating, authentic and built for socials.
