My partner Sibusisiwe and I were tasked with concepting culture-first ideas that sat across Hennessy's socials. Cool, right?
The aim was to create a well-curated, elevated visual world tailored to socials. Premium and aspirational yet not overly crafted. Playful but not slapstick. Sophisticated yet embodying the spirit of authentic UGC.
Hennessy x Oscars
The red carpet is one of the most iconic symbols of the Oscars. It’s where all the glitz and glamour come to life, where celebrities make grand entrances and paparazzi flash their cameras from the moment it unrolls.
So, we came up with the idea of creating a premium cocktail shaker for the Henny-Rita, with the iconic Bras-Arme etched onto the side.
We also thought another idea that didn’t quite make it onto our small-screens, but lives on in our minds rent-free…
A naughty flask moment has been known to break the internet. Lizzo even went on to sell her "birthday girl" flask online
So we put a twist on these viral flask moments by creating a bespoke Oscars x Hennessy flask that people could sneak in
Hennessy x Loewe
As an ode to craft, for Hennessy Paradis, a leather "nest" was created by Loewe. A curated selection of influencers were invited to the Chateau de Bagnolet.
We thought it'd make for a funny reel, if we gave each influencer the following prompt, pushing for emphasis on correct pronunciation, without any help.
“Hi my name is [creator name] and I’m here at the Chateau de Bagnolet, wearing Loewe and sipping on my Hennessy Paradis, made in Atelier des éditions rares”.
another idea that didn’t make it but also live rent free in our minds:
Chestnut burrows were a key part of the art direction of the Hennessy Paradis x Loewe collab, so we thought, why not fill one of the many rooms of the Chateau with chestnuts – just one plot twist: there’s a special chestnut burrow with the Hennessy x Loewe logos engraved. Finders keepers…