INFO
One of the most exciting parts of my role at W+K was working alongside my talented parter Sibusisiwe, to give our socials a little makeover.
We came up with 3 beloved content franchises, namely:
"We Wear Nikes"
"How This Became That"
"This House Believes"
The videos have had exponential success, with the highest engagement count the account has seen. Head on to @wk_ldn and show us some love.
We Wear Nikes
From Just Do It to some of the most iconic campaigns in history, Nike has shaped W+K just as much as W+K has shaped Nike. So as a love letter to Nike, we only ever wear Nike’s, duh.
So we asked our colleagues to draw the swoosh from memory and, well, the videos kinda went viral, with an engagement rate the account has never seen before.
How This Became That
How This Became That is a content series that shows how the random, obscure things our creatives stumble on day-to-day can spark fully-fledged campaigns. Like when one of our senior creatives, Winona Wee – a self-proclaimed Passenger Princess — turned that insight into a Ford Mustang Mach-E merch drop, celebrating the car that practically drives itself.
Winona and André's video also scored a wonderful write-up by blasé creative collective on LinkedIn.
This House Believes
This House Believes is a series where we take two people in th with polarising opinions to debate culture and the industry’s hottest topics.
Some of which include:
“songs shouldn’t be longer than 2 mins 30 secs” “long form or short form” “music videos are dead”