Jurassic Park x Nike JA3 Collab.

TEAM:

Art Director:

Khush Savjani

Copy:

Myles Andrews

Creative Directors: Macaihah Broussard and Nate Richards

"Ja Morant is known to put his opponents in the dirt"

To promote the Nike JA3 x Jurrasic Park Shoe collab, we leaned into this insight by creating a social video that sat on the @nikebasketball channel.

The goal was to visually cement his new shoes amongst all of the fossils he’s collected along the way–we did this through scanning a magnifying glass through the POV of an archaeologist inspecting fossils.

Each fossil became a relic of Ja’s game, visualising the damage and evidence he leaves behind on the court:

Cracked skull

Broken ankle

A skeletal bird

The footprint of his shoe (reference to the iconic T. rex footprint from Jurassic Park).