Black Butter Records approached me to create a textural, gritty lyric visualiser for KDA's remix of Tinashe's "Die a Little Bit."
KDA's latest EP and single covers are inspired by the aftermath of a strip club night-out, evocative of the Soho club scene from the late 80s and early 90s. During a phone conversation with KDA, we painted a vivid image of the aesthetic and iconography of that era, which we aimed to incorporate into the visualiser.
I was provided still life images of discarded items left behind
after a raucous night out at a stripclub. and a couple of visual references my clients would like incorporated.
The visualiser begins with Karnage Kills' verse, where the scene is set on a sticky nightclub floor. The camera then pans to an abandoned note on a wet pavement with Tinashe’s first verse.
To emphasize the impact of the lyrics "drink, smoke, dance, vibe, f**k, change, ride," each term is isolated to its own moment in the visualizer, with 3D elements and color schemes seamlessly integrated to paint a vivid picture of each scene.
As the chorus begins, the visualizer transitions to Miss Banks' verse, where the focus is on capturing the essence of blurred vision experienced after an excessive pre-drinks session.
The next scene depicts a hollow tunnel, reminiscent of the long walk through the lobby after security checks and into the club. The bright yellow light at the end of the tunnel serves as an invitation into the club, signalling the start of the ultimate club experience.
The final version of the visualiser